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Veri’s 10 Core Beliefs for Empowered Health

Written by: Emily J., MSc RD

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two women standing side by side and smiling while looking at a phone screen
2022-11-02

4 minutes

We’re on a mission to spread happiness through better metabolic health. We want to help more people feel better in their bodies through the power of what they put into them every day. These 10 core health beliefs inspire everything we do.


When it comes to wellness, no one understands your body better than you — and there’s no one-size-fits-all approach to how you should manage your health. At Veri, we’re passionate about empowering you to take control of your own well-being by sharing the resources and tools you need to understand your individual biology. To capture our core health beliefs, we’ve distilled the principles that drive everything we do into 10 simple statements. 

1. Proactivity > reactivity

The healthcare system is great at treating sick people, but what about the window of time before that, when your health is deteriorating, but you’re not yet “officially” sick? Health is a continuum, and we believe being proactive about your health before you get sick is crucial for meaningful change and avoiding the worst possible outcomes. With education and support, we all have the power to take charge of our health before issues arise.

2. Stable glucose is the key to stable health. 

Small fluctuations in glucose are normal. However, large peaks and crashes leave us feeling mentally, physically, and emotionally depleted. Left unchecked, glucose dysregulation can eventually lead to chronic diseases. By monitoring our blood glucose and learning the best way to address the unique needs of our body, we can stabilize our glucose, stabilize our health, and create balanced lives.

3. The best source of truth is your own body.

Your body is constantly trying to tell you how to nourish and care for it. It’s up to you to listen to these signals and take action. This means running experiments and ignoring cookie-cutter advice.

4. There’s no single right way to “do” health.

Love keto? Great. Vegan lifestyle? Cool. We believe that the best approach to health is one that supports your body, your values, and your lifestyle. Not someone else's. It’s important that when you undertake these changes, you have a tool that you can use to do it effectively.

5. Calories in/calories out is an antiquated model.

Counting calories doesn’t work when it comes to long-term weight loss and overall health. We know now that it’s not just the amount of calories you eat, but what you eat and how you eat, combined with lifestyle choices that inform meaningful health outcomes.

Diet diversity is a key component for achieving health, specifically when it comes to plant-based foods. We’re proponents of eating a variety of whole, colorful foods for maximum nutritional benefits.

7. You can add to your health by adding to your life. 

The best health plan should help you make informed choices and create a life that allows for adaptability, flexibility, and more of what you love, while still supporting your healthiest self. Let’s focus on what we can add to our lives to make them whole. Not just what we’ll subtract.

8. There is no silver bullet. 

Quick fixes aren’t realistic or sustainable, and anyone promising rapid results is likely setting you up for disappointment. But we are all capable of building our toolkits to improve our health. Whether it’s nutrition, exercise, sleep, or using Veri, utilizing a diverse set of tools is the best way to make purposeful progress toward your goals.

9. Data without knowledge is just noise. 

Almost anything can be turned into data points, but it’s crucial to understand how to interpret and take action on this data for it to be useful. Learn how to read and weigh the research, ignore the noise, and test what works with your body. Let data and research guide you, not control you.

10. We are all scientists. 

At its core, the scientific method is rooted in curiosity, exploration, and adaptation. We become our best by learning from setbacks and failures rather than dwelling on them, and that applies to our health journey. Get curious about what’s going on inside your body and what choices your body responds best to — there are always new ways to learn, grow, and support our health.