Weight Loss

Why Counting Calories Won't Help You Lose Weight

5 minutes read

In the dieting world, “Calories In, Calories Out” (CICO) tells us that if we restrict the calories we eat — and increase calories burned — we can be in an energy deficit and lose weight. Sounds pretty simple, right?

However, research indicates that only 20% of weight loss attempts result in meaningful weight loss, and it’s common to regain lost weight after the initial 6-12 months of weight loss [1, 2]. So can CICO really help with weight management? And if not, is there a better approach?

What is "calories in, calories out" (CICO)?

Calories In, Calories Out (CICO) essentially refers to the net energy balance of the body. 

It can be thought of as an equation: 


The word “calories” is simply a unit of energy. “Calories in” refers to the food we eat during the day, in the form of macronutrients, such as carbohydrates, fat, and protein. “Calories out” refers to energy expenditure through exercise and natural metabolic processes. 

CICO tells us that if you burn more energy than you’re taking in, you’ll be in an energy deficit, which leads to weight loss.

While the equation is valid (it’s a rule of physics), it’s an oversimplification of a complicated process. It’s also flawed as a sustainable weight loss methodology. Here’s why. 

How your body expends energy

While energy intake is trackable to a certain extent, energy expenditure is often impossible to accurately assess in your daily life. This is because your body expends energy in four ways: 

  1. Resting metabolism rate (RMR). This is the bare minimum number of calories that your body needs in order to keep you alive through basic functions like breathing and circulating blood [3]. It’s calculable (a number of equations are used in clinical and academic settings to estimate RMR), but there’s usually some margin of error, sometimes up to 10% [4].
  2. Thermal effect of food (TEF). This is the energy your body uses to digest foods and absorb and further process any nutrients you consume [5]. It stays relatively stable unless we drastically increase or decrease the number of calories or macronutrients we intake [1]. This is harder to track or calculate because different macronutrients have different TEF.
  3. Physical activity (PA). This is any exercise or sport-like activity, which is somewhat trackable using wearable tech. However, multiple studies have shown that trackers often fail to measure PA energy accurately [6].
  4. Non-exercise activity thermogenesis (NEAT). This is the energy spent on activities or movements outside of sleeping, eating, or sport-like exercise — such as typing, reading, fidgeting, etc. [7]. This is very hard to track, since it varies greatly from person to person and depends on “calories in” — and is why research indicates that when overconsuming the same amount of calories, some people gain more weight than others [8]. The calorie surplus increased NEAT greatly in those with minimal weight gain.

In other words, CICO has pretty significant limitations, even though it’s theoretically valid as an energy balance equation. While it’s helpful for understanding the basics of weight management, it’s not a sufficient or particularly useful model to actually help you lose weight sustainably and consistently.

The relationship Between CICO and weight loss

Let’s say you decide to use CICO to track your calorie intake and energy expenditure. Even though your measurements may not be the most accurate, you can tell, compared to your non-dieting days, that you are eating less and moving more — and therefore in an energy deficit.

But does an energy deficit always equate to weight loss? 

Glucose levels

According to CICO, eating 200 calories worth of refined carbs (such as white bread) and 200 calories worth of protein (such as chicken) are, at the end of the day, simply 200 calories — but is that actually true? In this case, the calories aren’t created equal, especially from the perspective of your blood glucose levels. When you eat 200 calories of carbs, your digestive system breaks them down into glucose, leading to a rise in blood sugar levels (a post-meal spike). Your pancreas releases the hormone insulin to unlock your cells so that this glucose can be picked up and used by cells for energy — thus bringing your blood glucose levels back down.

But if you consistently eat a diet high in refined carbs (even if it’s fewer calories than you’re expending), your body will experience surges in glucose levels that push your pancreas to produce even more insulin to catch up, leading to a major crash. To bring your levels back up, you may find yourself craving something sweet — perpetuating the cycle and potentially leading to reduced insulin sensitivity and weight gain.


In addition to insulin, the foods you eat can affect other hormones, such as leptin and ghrelin, which regulate your appetite. Research has indicated that increasing your protein intake can lower levels of ghrelin (which makes you hungry), while people who eat diets high in carbs have higher levels of ghrelin [9].

Gaining weight despite a calorie deficit? The weight loss plateau 

You've probably heard of a weight loss plateau, when your weight loss efforts, despite being consistent, are no longer yielding the same results. In other words, you're still eating less and exercising, but have stopped losing weight.

That’s because your body constantly tries to maintain homeostasis or equilibrium among all physiological processes. Both gaining and losing weight — even if intentional — tell your body that its equilibrium is off, and it tries to correct this. Research indicates that your body will adjust its energy expenditure (i.e., “calories out”) proportionally in response to weight loss and reduced intake [10]. It does this because it needs less energy to keep up basic metabolic functions when you have less body mass. 

In other words, while you can override your body’s attempts to maintain homeostasis, it will always try to correct for any short-term overeating or undereating by increasing or decreasing energy expenditure, respectively.

The cycle of restriction

Approaching weight loss with a model like CICO isn’t sustainable and tends to fail in the long run. While you may lose weight temporarily by restricting your calorie intake and exercising more, this puts your body in a state that is often referred to as "famine mode" or "starvation mode." More accurately, this is a biological process called adaptive thermogenesis, where your body tries to conserve energy to preserve vital biological functions when it's not getting sufficient nutrition or when it's burning too many calories. This slowing of your metabolism is meant to be a short-term response — it can be damaging in the long-term.

Putting your body in a state of adaptive thermogenesis for too long can increase your cortisol (stress) levels, make you hungrier, and promote binge eating — triggering a guilt-ridden cycle of starting a diet, breaking it, and restarting it again [11]. Research in postmenopausal women has found that this kind of calorie-restricting and disinhibited eating (overeating sweets and highly-palatable foods, typically when in a negative state of mind) can lead to weight rebounds over time [12].

The bottom line? CICO is a useful model for understanding the basics of energy balance, and a deficit will result in some amount of weight loss — but its usefulness stops there.

Long-term weight loss studies point out that successful weight management strategies focus on sustained behavioral changes rather than counting calories eaten and burned [13]. 

So instead of struggling to restrict calories every day on CICO — and setting yourself up for failure — it’s key to look beyond CICO and focus on methods that focus on long-term behavior change, such as glucose monitoring and stabilizing your blood sugar levels. 

Beyond CICO and calorie tracking

Ultimately it’s not just knowing the number of calories you consume and expend, but where they’re coming from — in addition to other lifestyle factors like exercise, stress management, and sleep — that can help you lose weight.

Instead of relying on CICO alone, dialing in on your blood glucose levels — and using a tool like a CGM to track your levels in real-time — can be a key way to make the behavioral changes needed to successfully manage your weight. With a CGM, you can understand your own health on a personal level and unlock insights about your own body’s response to specific foods, exercises, sleep habits, and other activities.

Key Takeaways

  • CICO is a useful concept in weight loss, but doesn’t guarantee long-term success. Pairing it with a CGM can help you regulate hormones, hunger, mood, and more in a way that leads to sustainable weight management habits. 
  • Reduce your refined carbohydrate intake and eat plenty of fiber-rich vegetables and proteins to stabilize your blood glucose levels.
  • Eat plenty of protein (whether it’s meat or plant-based) to lower your ghrelin levels (which increase appetite) and keep you satiated for longer. Your body also expends more energy breaking down proteins, which have a higher TEF, than it does for carbs and fats.
  • Weight loss from CICO might predict energy deficits, but it won’t guarantee that you’ll develop a “toned” appearance. Whether the weight loss is fat loss or muscle loss depends on many factors, including hormones, resistance training, sleep, and macronutrient composition.
  • Instead of intensifying your cardio routine to burn calories, focus on improving muscle mass via resistance training to improve insulin sensitivity and body composition.


  1. https://pubmed.ncbi.nlm.nih.gov/22516488
  2. https://pubmed.ncbi.nlm.nih.gov/25459211
  3. https://www.sciencedirect.com/topics/nursing-and-health-professions/resting-metabolic-rate
  4. https://www.jandonline.org/article/S0002-8223(05)00149-5/fulltext
  5. https://www.mheducation.com/highered/product/wardlaw-s-contemporary-nutrition-smith-collene/M9781260695489.html 
  6. https://pubmed.ncbi.nlm.nih.gov/35060915/
  7. https://pubmed.ncbi.nlm.nih.gov/12468415/
  8. https://pubmed.ncbi.nlm.nih.gov/9880251/
  9. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6179508/
  10. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4989512/ 
  11. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3034235/ 
  12. https://www.nature.com/articles/s41598-020-74302-7#Sec9
  13. https://pubmed.ncbi.nlm.nih.gov/24355667/

Written by: Yuchen He, MS
Reviewed by: Emily Johnson, MSc RD

Table of Contents

  • What is "calories in, calories out" (CICO)?
  • The relationship Between CICO and weight loss
  • Gaining weight despite a calorie deficit? The weight loss plateau
  • Key Takeaways
  • References


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